Dating tips from drugstore circulars: Get wasted beforehand, basically. So implies the copy:
Got those pre-blind date jitters? Scared that you online dating service misread your profile and paired you with an even bigger loser than last time? To help take the edge off, try our new DR Delish™ zero-calorie, zero-sodium seltzers to create the perfect stiff drink. A high ball with the right splash of seltzer spritzes up any potential nightmare date through more romantic goggles.
Exploiting dating neuroses and advocating liquid courage? Well done in plucking the right psychic chords of your target consumer. The revamped, bourgie Duane Reade: lubricating the wheels of awkward social interaction since 2010!
